Marketing Consulting by Frederik Vandenweghe

Marketing that moves the needle — Switch Lanes StudioSenior marketing leadership for founders and scale-up teams who are done guessing. Frederik Vandenweghe offers Fractional CMO services, Go-to-Market Strategy, Marketing Coaching, and Public Speaking.Services

Marketing Leadership — Fractional CMO: setting direction, building the engine, and owning results.

Go-to-Market Strategy — From positioning to pipeline. Full-funnel GTM strategies that turn product clarity into commercial momentum.

Training & Coaching — Coaching marketing teams and founders to think in systems and run structured experiments.

Public Speaking — Keynote talks, panel discussions, and fireside chats on growth marketing and go-to-market strategy.

About Frederik VandenwegheGrowth doesn't have to be complicated. Frederik is a marketing leader and ex-founder who bridges creative brand narratives and data-driven performance engines. He has built and sold a growth agency, scaled another from €2.5M to €5M, and coached teams at ING, Heineken, Philips, and Tomorrowland.ContactEmail: frederik@switchlanes.studioPhone: +32 479 56 83 34LinkedIn: Frederik Vandenweghe